Introduction
Pixis, a cutting-edge platform utilizing artificial intelligence (AI) to monitor and orchestrate marketing campaigns for brands, has secured an impressive $85 million in its Series C1 funding round. This significant investment brings the total raised by Pixis to a substantial $209 million. The funding round was led by Touring Capital, with notable participants including Grupo Carso, General Atlantic, Celesta Capital, and Chiratae Ventures.
Growing Demand for AI-Powered Marketing Solutions
The recent surge in demand for AI-driven marketing solutions is evident, with an increasing number of marketers incorporating AI into their daily workflows. According to a recent survey by The Conference Board, the majority of marketers have already implemented AI in some capacity, and most expect further adoption to improve productivity.
Pixis Achieves $50 Million Annual Recurring Revenue
Pixis has made remarkable progress, crossing the $50 million annual recurring revenue mark this quarter. With an expanding customer base of over 200 brands, including prominent names like DHL, Joe & The Juice, Sears, and Swiggy, Pixis expects to achieve profitability in Q4.
CEO Shubham Mishra on the Shift in Organizational Priorities
"We’ve observed a palpable shift in organizational priorities post-pandemic," said Pixis co-founder and CEO Shubham Mishra. "Companies are looking for efficient, scalable, and customizable AI solutions that can unlock budget efficiencies and time savings, ultimately driving profitability."
Use of Proceeds from Latest Funding Round
The $85 million secured will be utilized to support Pixis’ research and development (R&D), expand its infrastructure to reach more publishers and ad networks, and build strategic product and business partnerships. Additionally, the funds will be used to bolster Pixis’ sales and business development teams in North America and Latin America.
Future Plans and Expansion
Pixis plans to expand its staff of 350 people, focusing on the sales and business development teams, and take on debt in Q4 for a potential acquisition. With its cutting-edge AI-powered platform, Pixis is poised to continue its rapid growth and solidify its position as a leader in the marketing technology space.
Key Takeaways
- Pixis secures $85 million in Series C1 funding round
- Total raised by Pixis reaches $209 million
- Growing demand for AI-powered marketing solutions
- Pixis achieves $50 million annual recurring revenue
- Plans to expand staff, infrastructure, and partnerships
About Pixis
Pixis is a cutting-edge platform utilizing artificial intelligence (AI) to monitor and orchestrate marketing campaigns for brands. With an expanding customer base of over 200 brands, including prominent names like DHL, Joe & The Juice, Sears, and Swiggy, Pixis expects to achieve profitability in Q4.
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