A Limited-Time Bonus Program for Creators is Launched to Increase Engagement
In a recent development, Meta’s social network, Threads, has surpassed the milestone of 150 million monthly active users. Despite this significant achievement, the company is not slowing down its efforts to drive growth and increase engagement on the platform.
To boost user participation, Meta has launched a limited-time bonus program for creators. The program, which began testing in March, is currently available to creators in the United States, but the company has hinted that it may be expanded to other regions if successful.
What’s the Bonus Program All About?
According to TechCrunch, Meta confirmed that the invite-only program for creators will have "individualized" requirements for bonuses. This means that invited creators will need to meet specific conditions to qualify for rewards.
To participate in the program, creators must follow these basic guidelines:
- Create a Public Threads Profile: Creators need to set up a public profile on Threads to be eligible for the bonus program.
- Follow Instagram Creator Incentive Terms and Rules: Creators must adhere to the rules outlined by Instagram for creator incentives, which include guidelines for posting content.
- Post High-Performing Content: Posts with at least 2,500 views are considered high-performing and may be eligible for bonuses.
Eligibility Requirements
To qualify for bonuses, threads posts must meet certain criteria. For instance:
- The post should have a minimum of 2,500 views.
- The content cannot contain copyrighted material.
- The post should not be boosted or have a watermark from another platform (e.g., TikTok or YouTube).
- Brand partnership posts are also ineligible.
Checking Earnings and Payouts
Creators can check their earnings on the professional dashboard. However, to receive a payout, they must meet a minimum amount threshold. If they don’t reach this threshold, they won’t receive any bonus payout but may be invited to participate in another program in the future.
This limited-time bonus program might encourage Instagram users with substantial followings to post more content on Threads and, in turn, drive engagement on the platform.
Long-Term Plans for Creators
While this bonus program provides temporary incentives for creators, Meta hasn’t detailed its long-term plans for compensating them. This may raise concerns about the sustainability of the program.
Implications for Instagram and X (formerly Twitter)
The new bonus program could also impact user behavior on other platforms, such as Instagram and X (formerly Twitter). As suggested posts from favorite creators appear in users’ feeds, they might be inclined to explore Meta’s rival platform more frequently.
For creators who want to build an audience on Threads, this opportunity presents a chance to expand their reach. However, the program’s temporary nature may make it challenging for them to maintain momentum.
Conclusion
Meta’s continued growth and engagement efforts reflect its commitment to making Threads a competitive social media platform. By offering incentives to creators, Meta aims to drive user participation and increase engagement on the platform. As the company continues to evolve and adapt, it will be interesting to see how this bonus program contributes to its long-term goals.
Related Articles
- Meta’s Threads Social Network Reaches 150 Million Monthly Active Users: TechCrunch
- Limited-Time Bonus Program for Creators on Threads: Meta Support Page
- Instagram Creator Incentive Terms and Rules: Instagram
About the Author
Ivan Mehta is a journalist who covers global consumer tech developments at TechCrunch. He has worked with various publications, including Huffington Post and The Next Web.
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