Cunard announces its role as a platinum sponsor at this year’s South Beach Wine & Food Festival (SOBEWFF) in Miami, Florida, as the luxury cruise line readies the grand debut of Queen Elizabeth in the Caribbean from Miami in 2025. The festival marks a standout moment for Cunard, aligning the brand’s celebrated culinary heritage with SOBEWFF’s vibrant showcase of global cuisine and hospitality. Attendees can expect Cunard’s hallmark dining artistry, wellness-forward offerings, and interactive engagements across multiple festival venues, including the Goya Foods Grand Tasting Village and the North Venue, with a special emphasis on the Festival’s Sunday Brunch hosted at the Loews Miami Beach Hotel. This sponsorship signals Cunard’s strategic move to homeport a Cunard ship in Miami for the first time in its 185-year history, setting the stage for a full-season Caribbean program that begins in October and runs through April of the following year. The partnership brings together two iconic American and British traditions—Miami’s dynamic food culture and Cunard’s time-honored maritime dining legacy—in a celebration designed to delight gourmands and travelers alike.
Cunard’s Platinum Sponsorship and Festival Role
Cunard’s designation as a platinum sponsor at SOBEWFF 2025 carries significant meaning for the brand and its guests, underscoring Cunard’s commitment to culinary excellence, wellness, and immersive hospitality. As part of its festival presence, Cunard will be at the Goya Foods Grand Tasting Village, located at a famous intersection of culture and coastline, and will also operate a prominent presence at the North Venue, a hub designed to showcase a curated array of dishes crafted to illuminate Cunard’s culinary philosophy. The festival footprint allows Cunard to present a rich cross-section of its gastronomy—ranging from refined tasting experiences to interactive demonstrations—while highlighting the upcoming Queen Elizabeth’s Caribbean itineraries.
A central feature of Cunard’s SOBEWFF engagement is a wellness-forward pairing: a thoughtfully curated wellness dish and a craft cocktail designed to spotlight the line’s Wellness Program at Sea. This initiative emphasizes plant-based cuisine alongside sustainably sourced meat, fish, and dairy, reflecting Cunard’s emphasis on balance, healthful choices, and responsible dining practices. Festival-goers visiting Cunard’s experiential pavilion will encounter a wellness café concept onboard, offering a culinary counterpoint to the more indulgent tasting experiences typical of a wine-and-dine event. The aim is to convey how Cunard integrates wellness into its culinary identity, making healthy, sustainable, and flavorful options accessible within a luxury cruise framework.
Cunard’s on-site representation will extend beyond food and beverage offerings. Iconic Cunard bellhops and brand ambassadors will mingle with attendees, bringing the brand’s storied service philosophy to life. Guests at the festival will have the opportunity to engage with Cunard representatives, learn about the upcoming Queen Elizabeth cruises, and enter a drawing to win a Caribbean voyage aboard Queen Elizabeth. The presence of Cunard’s hospitality team at SOBEWFF reinforces the company’s broader strategy of educating and inspiring travelers about its distinctive approach to voyage dining, service, and overall guest experience.
In the context of SOBEWFF, the festival’s presentation of Sunday Brunch holds special significance for Cunard. The event, hosted within the festival schedule, offers a platform for Cunard to showcase its culinary voice in a celebratory brunch setting. This aligns with Cunard’s broader mission to deliver a multifaceted dining story—one that encompasses elegant breakfast experiences, refined luncheon offerings, and luxe après-brunch indulgences—while connecting with an audience that values culinary artistry, social dining, and memorable moments at sea and ashore.
The festival’s four-day format, featuring a diverse roster of more than 105 events, provides Cunard with ample opportunity to demonstrate its culinary breadth and hospitality finesse. With more than 500 chefs, winemakers, and spirit producers converging on Miami Beach, SOBEWFF creates a dynamic stage for Cunard to participate in conversations about food, beverage innovation, and hospitality leadership. The event’s scale—paired with Cunard’s strategic marketing and guest engagement—positions the brand to reach a broad audience of food lovers, travel enthusiasts, and luxury lifestyle followers who seek high-end dining experiences and premium travel solutions.
Cunard’s executive leadership has framed the sponsorship as a chance to deepen the brand’s dialogue with festival-goers and prospective guests. Cunard President Katie McAlister has articulated a clear vision for the collaboration: the festival is an ideal venue to spotlight the impending Queen Elizabeth homeporting in Miami and to give discerning food lovers a glimpse into Cunard’s signature culinary creations. The message emphasizes how the Queen Elizabeth’s arrival in Miami will unlock a new cadence of itineraries and experiences, inviting guests to explore the line’s renowned dining, service, and hospitality ethos in a destination that values innovation and tradition in equal measure.
The festival leadership has acknowledged the broader context of SOBEWFF’s history and Miami’s evolving culinary scene. The festival’s founder and director has highlighted how SOBEWFF continues to celebrate the city’s culinary vibrancy while showcasing extraordinary talents from around the world. The festival’s evolution—from its FIU campus beginnings to its current status as a global event—illustrates the momentum behind Miami’s status as a premier culinary capital. The leadership commentary reflects a shared enthusiasm for nurturing hospitality ecosystems that empower next-generation professionals while offering visitors transformative culinary experiences.
As attendees explore Cunard’s offerings at SOBEWFF, they will encounter opportunities for deeper engagement with the brand’s dining stories. While the physical experiences at the Grand Tasting Village and the North Venue are central, the festival’s spirit—an emphasis on education, tasting, and inspiration—also aligns with Cunard’s long-standing commitment to world-class theatre, entertainment, and exemplary White Star service. The event serves as a stage for Cunard to demonstrate how its culinary teams translate global influences into elegant, era-defining dining cultures aboard its ships. The overall narrative emphasizes Cunard’s ability to deliver curated, high-impact moments that resonate with foodists, travelers, and culture enthusiasts.
Queen Elizabeth’s Miami Debut and Caribbean Season
The SOBEWFF sponsorship coincides with a historic milestone for Cunard: Queen Elizabeth is poised to begin homeporting in Miami, marking the first time in the line’s 185-year history that a Cunard ship will spend an entire season in the city, sailing to the Caribbean. The debut in Miami is not simply a port call but a strategic duration designed to deepen Cunard’s connection with the American market and with guests who value premium dining, refined travel experiences, and immersive itineraries. The homeporting phase is projected to commence in fall 2025, with an enduring program running through spring 2026. This timeline provides Cunard with a chance to present a series of roundtrip itineraries that will allow guests to explore the Caribbean region from Miami in comfort, style, and with Cunard’s signature service.
The line’s Caribbean season is structured to begin on October 16 and to continue through April of the following year. During this period, Queen Elizabeth will embark on voyages that include a set of calls in multiple Caribbean ports, offering travelers a blend of sea days and culturally rich shore excursions. The planned calls include Montego Bay, Jamaica; San Juan, Puerto Rico; Bridgetown, Barbados; and St. John’s, Antigua. Each port of call promises opportunities for guests to experience local flavors and landscapes, pairing onshore explorations with Cunard’s on-board culinary program and exclusive events. The itineraries are designed to provide a nonstop balance between luxurious relaxation at sea and engaging, palate-pleasing discoveries ashore.
This Miami debut and the extended Caribbean season reflect Cunard’s strategic emphasis on the American market and on expanding access to its iconic ships and experiences. By basing Queen Elizabeth in Miami for a full seasonal program, Cunard aims to offer guests a seamless combination of luxury cruise travel and regional immersion. The approach allows for more frequent sailings, longer stays, and a curated mix of itineraries that emphasize iconic Caribbean destinations alongside the refined maritime culture Cunard is known for. For travelers seeking a blend of classic Cunard hospitality with vibrant Miami energy, the Queen Elizabeth’s schedule represents a compelling fusion of two enduring legacies.
From a guest experience perspective, the Queen Elizabeth Caribbean itineraries are designed to balance time at sea with varied shore days that reflect the ship’s culinary focus and hospitality ethos. The onboard experience continues to center on fine dining, signature programming, and world-class entertainment, while shore visits offer opportunities to explore regional cuisine, markets, and heritage sites. The combination of a robust Caribbean program and a strong festival presence in Miami is positioned to create a rich, multi-faceted travel narrative—one that resonates with Cunard’s brand values of elegance, exploration, and exceptional service.
As Cunard positions Queen Elizabeth in Miami for this extended season, the festival’s programming and the ship’s itineraries align to create a cohesive travel and culinary ecosystem. Festival programming at the Grand Tasting Village and North Venue dovetails with the ship’s culinary storytelling, enabling guests to experience Cunard’s cuisine and service both ashore at SOBEWFF venues and aboard during the forthcoming Caribbean voyages. This approach also underscores Cunard’s commitment to wellness and sustainability as integrated components of the overall guest experience, reinforcing the brand’s appeal to modern travelers seeking a refined, health-conscious luxury voyage.
Wellness at Sea and the Onboard Pavilion Experience
A central pillar of Cunard’s SOBEWFF engagement is its Wellness Program at Sea, which informs both festival presentations and onboard experiences. The wellness pavilion concept at the festival mirrors a broader Cunard strategy to elevate healthful living and mindful dining within the luxury cruise experience. At SOBEWFF, attendees will be invited to explore a curated wellness dish and a complementary cocktail that highlight the program’s philosophy. The emphasis on wellness at the event serves as a tangible preview of what Cunard guests can anticipate onboard Queen Elizabeth during its Miami-based Caribbean season.
Onboard, the Wellness Café is a focal point that celebrates plant-based cuisine alongside sustainably sourced meat, fish, and dairy. The menu design reflects Cunard’s dedication to offering guests choices that are both delicious and aligned with responsible sourcing practices. This approach mirrors contemporary dining trends that value flexitarian and sustainable options without sacrificing flavor, sophistication, or portion control—an important combination for discerning travelers who expect both indulgence and ethics in equal measure. The café’s concept reinforces Cunard’s ability to integrate wellness into every aspect of the dining experience, from ingredient selection to plating, service style, and the pacing of meals.
The festival’s wellness-forward demonstrations and tasting experiences are crafted to be informative and inspiring, providing practical ideas that attendees can carry into their own lives. The emphasis on plant-based options, balanced nutrition, and sustainable sourcing aligns with broader consumer interest in healthful living and responsible consumption. For Cunard, this alignment also dovetails with a broader industry shift toward wellness as a core element of luxury travel, where guests seek meaningful experiences that nourish body, mind, and spirit, both on land and at sea.
Cunard’s wellness messaging extends beyond a single pavilion or menu item. It encompasses the shipboard culture—the way shore excursions are planned to be active yet refined, the way fitness programming complements culinary events, and the way guests are guided toward mindful consumption without compromising indulgence. The SOBEWFF presence thus serves a dual purpose: it introduces festival-goers to Cunard’s wellness-forward dining options and gives prospective guests a glimpse of how wellness can be woven into the luxury cruise experience from embarkation to debarkation.
Festival Experience at the Grand Tasting Village and the North Venue
The Goya Foods Grand Tasting Village presents a curated canvas for Cunard to showcase its culinary artistry in a setting renowned for its celebration of flavors and hospitality. At the festival’s 14th Street and Ocean Drive location, Cunard’s pavilion will feature tasting experiences designed to convey the elegance and precision of Cunard’s approach to cuisine. The village environment is optimized for discovery, enabling attendees to navigate a sequence of tastings that highlight the diversity and depth of Cunard’s culinary repertoire. In this venue, festival-goers can expect a confluence of refinement, whimsy, and culinary storytelling that mirrors the shipboard dining experience in a land-based setting.
At the North Venue, Cunard will present a range of sumptuous dishes that underscore the line’s culinary prowess. The evenings at the North Venue provide a dynamic backdrop for attendees to move from stand to stand, exploring a spectrum of flavors that reflect Cunard’s global culinary inspirations and its commitment to high-quality ingredients and meticulous preparation. The format encourages social engagement and conversation among guests and culinary professionals, with each station offering insights into sourcing, technique, and plate presentation. This interactive environment aligns with Cunard’s tradition of hospitality that invites guests to linger, savor, and learn.
Sunday Brunch is a cornerstone of SOBEWFF’s lineup, and Cunard’s participation adds a distinctive maritime twist to this beloved event. Hosted by a celebrated cast from The Kitchen, including Katie Lee, Jeff Mauro, and Geoffrey Zakarian, the brunch is positioned as a highlight of the festival, blending star power with culinary storytelling. This brunch is part of The New York Times series, bringing together renowned chefs and television personalities to create a memorable impromptu dining experience. For Cunard, the brunch represents an opportunity to showcase its ability to curate multi-course, elegantly plated offerings that combine American culinary traditions with global influences—an expression of Cunard’s signature dining ethos brought ashore for festival-goers.
The SOBEWFF experience is expansive, with more than 105 events planned across four days and a roster that features some of Food Network’s most celebrated culinary icons, alongside Grammy-winning artists and other lifestyle personalities. The festival serves as a platform where culinary innovation and entertainment intersect, offering attendees a chance to witness live demonstrations, tastings, panels, and performances that enrich their understanding of flavor, technique, and hospitality. The festival’s ability to bring together diverse talent and perspectives mirrors Cunard’s own approach to voyage dining: a combination of tradition, innovation, and global flavor exploration.
In this context, Cunard’s participation reinforces a broad consumer narrative: luxury travel is not only about exclusive accommodations and impeccable service but also about immersive experiences that educate, entertain, and inspire. With more than 500 chefs, winemakers, and spirit producers converging in Miami Beach, guests can anticipate an environment that encourages exploration of taste, aroma, texture, and presentation. For Cunard, this is an opportunity to align the brand with an event that champions culinary arts, hospitality leadership, and the transformative potential of travel.
Cunard’s Culinary Heritage and Signature Dining
Cunard has long been synonymous with refined dining, exemplary service, and a distinctive maritime culture that emphasizes the White Star lineage and a tradition of elegant, attentive hospitality. The Cunard experience centers on fine dining, carefully curated entertainment, and a level of service that aims to anticipate guests’ needs with understated sophistication. The line’s culinary program has evolved to include collaborations with renowned culinary talents and a consistent emphasis on showcasing global flavors through a maritime lens. The Four Cunard ships—Queen Mary 2, Queen Elizabeth, Queen Victoria, and Queen Anne—represent a spectrum of sizes, atmospheres, and dining experiences that collectively define the brand’s approach to luxury travel at sea.
Queen Anne, the newest addition to the Cunard fleet, joined service in May 2024, extending Cunard’s capacity for world-class voyages and expanding opportunities to present innovative culinary experiences across the fleet. The fleet’s leadership emphasizes that Cunard remains a pioneer in transatlantic journeys and round-the-world itineraries, with destinations that span Europe, the Caribbean, Alaska, the Far East, and Australia. This breadth of routes provides Cunard with a dynamic stage to translate its culinary philosophy into diverse dining traditions and guest experiences that honor both heritage and modernity.
Cunard’s dining program is anchored by a commitment to quality ingredients, culinary craftsmanship, and service that prioritizes guests’ comfort and satisfaction. The brand has cultivated partnerships with distinguished chefs, including collaborations with Michelin-starred talent to create signature menus and dining concepts. The result is a dining portfolio that blends classic British culinary influences with global inspiration, delivering meals that are both iconic and contemporary. The emphasis on White Star service—an approach that combines courtesy, attentiveness, and a discreet level of formality—continues to be a hallmark of the Cunard dining tradition, ensuring that each culinary moment aboard integrates seamlessly with the broader voyage experience.
In addition to on-board gastronomy, Cunard’s larger historical narrative emphasizes its long-standing voyage culture and heritage. The line has been a pioneer in transatlantic travel and long-distance exploration since its earliest days, building a reputation for hospitality that blends elegance, ceremony, and a sense of occasion. The company’s current strategy involves expanding the fleet and exploring new markets while preserving the timeless rituals and rituals that have defined the Cunard experience for generations. This balance between reverence for tradition and openness to innovation is a core driver of Cunard’s appeal to travelers who value both nostalgic luxury and modern conveniences.
The fleet’s composition—two traditional ocean liners with iconic profiles and a newer ship joining the lineup—speaks to Cunard’s ongoing investment in the future of luxury cruise travel. The 185-year history underscores a proven track record of delivering memorable journeys, while the current generation of ships brings contemporary amenities, diversified dining concepts, and enhanced entertainment options. Cunard’s global brand positioning remained anchored in a commitment to superior service, curated programming, and a sense of occasion that distinguishes its voyages from other forms of travel. The SOBEWFF partnership complements this positioning by placing Cunard’s culinary and hospitality ethos in front of an international audience during a celebrated culinary festival.
Leadership Perspectives and Festival Impact
Cunard President Katie McAlister expressed enthusiasm about the festival partnership, noting that SOBEWFF provides an ideal stage to introduce Miami-based audiences to the Cunard experience and to highlight the upcoming Queen Elizabeth homeporting in the city. Her remarks reflect a broader strategy of offering tasting experiences that give travelers a glimpse into Cunard’s signature culinary artistry. She emphasized that Cunard’s chefs have prepared a series of compelling tasting experiences designed to showcase the depth and variety of Cunard’s cuisine, helping guests understand how the line translates culinary storytelling into an edible voyage at sea and on land during festival appearances.
Lee Brian Schrager, the Festival Founder & Director, spoke about SOBEWFF’s role in celebrating the spirit of South Florida and elevating the region’s status as a premier culinary destination. He highlighted how the festival not only showcases the vibrant flavors of South Florida but also spotlights exceptional food and beverage talent from around the world. Schrager noted Miami’s unique setting as an ideal host for the annual festival, underscoring the city’s capacity to attract local, national, and international talent and the audiences who admire them. He also observed the festival’s evolution—from its FIU campus origins to its current global reach—and its ongoing commitment to supporting the next generation of hospitality leaders. Schrager’s reflections situate SOBEWFF as both a celebratory showcase and a catalyst for professional development in the hospitality industry.
The combined statements from Cunard’s leadership and SOBEWFF’s organizers frame the event as more than a marketing opportunity. They position the festival and the Queen Elizabeth’s Miami homeporting as a collaborative platform for culinary excellence, luxury travel education, and industry advancement. The narrative emphasizes Cunard’s dedication to delivering high-quality dining experiences, sophisticated service, and meaningful guest interactions while leveraging the festival’s audience to expand awareness of its upcoming Caribbean itineraries. Together, these perspectives reflect a shared mission to inspire and inform travelers about the possibilities of luxury cruising, wellness-focused dining, and culturally rich shore experiences.
Festival Scale, Education, and Miami’s Culinary Landscape
SOBEWFF’s four-day program encompasses more than 105 events, drawing on the talents of Food Network icons, Grammy-winning artists, and influential lifestyle personalities to create a festival that is as educational as it is entertaining. The event brings together a vast network of professionals, including more than 500 chefs, winemakers, and spirit producers, to create opportunities for attendees to engage in immersive experiences that emphasize eating, drinking, and education. The festival’s mission—capturing the energy of Miami’s culinary scene while educating guests about food and beverage craftsmanship—aligns closely with Cunard’s emphasis on experiential dining and cultural exchange.
Miami’s culinary landscape has evolved into a global stage that invites visitors to explore diverse cuisines, techniques, and ingredients. SOBEWFF serves as a cornerstone event within that landscape, amplifying the city’s reputation as a premier culinary destination. The festival’s impact extends beyond the event itself, contributing to the regional economy, supporting hospitality professionals, and inspiring culinary innovation. In this context, Cunard’s involvement adds a maritime dimension to the city’s culinary narrative, highlighting the interconnection between travel, cuisine, and culture. Attendees receive a holistic imprint of how luxury hospitality can be expressed through food, beverage, wellness, and immersive experiences that celebrate global flavors and local sensibilities alike.
The festival’s educational components—demonstrations, tastings, panels, and chef collaborations—offer attendees insights into technique, ingredient sourcing, and menu design. These elements resonate with Cunard’s broader educational aims, which include sharing culinary storytelling, maritime culture, and the history of the Cunard brand with guests. By participating in SOBEWFF, Cunard reinforces its commitment to culinary education and guest engagement, presenting an opportunity to train and inspire future hospitality leaders through direct interaction with culinary professionals and aficionados. The synergy between SOBEWFF’s educational focus and Cunard’s long-standing emphasis on refined dining provides a compelling framework for attendees to deepen their appreciation for the artistry of cuisine and the craft of hospitality.
Miami’s festival scene, driven by a combination of local talent, international chefs, and narrative-driven culinary showcases, creates a vibrant backdrop for Cunard to highlight its own culinary identity. The festival’s ability to attract world-class talent and diverse culinary traditions mirrors Cunard’s own approach to offering globally inspired menus while maintaining a distinctly Cunard style. The result is a blended atmosphere in which attendees can experience a cross-pollination of ideas—from classic British dining influences to contemporary, plant-forward and sustainable fare—across festival venues and aboard Queen Elizabeth’s Caribbean itineraries.
The Queen Elizabeth Experience: Dining, Service, and Innovation
Queen Elizabeth’s forthcoming presence in Miami and the line’s broader Caribbean program are anchored by Cunard’s reputation for exceptional service, world-class dining, and a commitment to hospitality as an art form. The ship’s onboard experience will align with Cunard’s tradition of White Star service, coupling attentiveness with refined ceremony to create moments of occasion for every guest. The dining program aboard Queen Elizabeth will continue to emphasize culinary craftsmanship, with menus designed to reflect global influences while preserving the elegance and balance that define Cunard’s dining philosophy. The ship’s culinary program, built on a foundation of rare ingredients, precise preparation, and artful presentation, will offer guests a continuous exploration of flavors and textures, from introductory tastings to multi-course tasting menus that showcase the line’s culinary storytelling.
The Queen Elizabeth’s Caribbean itineraries will present guests with a curated mix of sea days and culturally rich port calls. The scheduling is designed to deliver relaxation and exploration in equal measure, ensuring that guests can unwind aboard a luxurious ship while engaging in enriching shore excursions to destinations across the Caribbean. The onboard experiences will complement the shore experiences, with programming that integrates culinary demonstrations, wine tastings, and chef-led discussions, all aimed at elevating guests’ understanding of global cuisines and maritime hospitality. The ship’s schedule throughout the Miami-based season will also provide opportunities for guests to participate in exclusive events, private dining experiences, and signature Cunard programming that reinforces the line’s distinct identity in the luxury travel landscape.
Cunard’s wellness and culinary initiatives will continue to shape the Queen Elizabeth experience, ensuring that guests encounter a holistic approach to luxury travel. The Wellness Program at Sea and the Pavilion wellness café concept will extend to the onboard environment, offering plant-forward options and sustainable dishes that align with the festival’s wellness focus. Guests will be able to experience the union of gourmet dining with wellness consciousness, a synthesis that aligns with contemporary traveler preferences and Cunard’s evolving brand narrative. The integration of wellness into dining—coupled with luxury service, world-class entertainment, and refined leisure activities—serves to differentiate Queen Elizabeth’s Miami season and its Caribbean itineraries from other premium offerings in the market.
Toward a Shared Vision of Luxury Travel and Culinary Celebration
The SOBEWFF collaboration with Cunard embodies a broader vision of luxury travel as a cohesive, immersive experience that spans ashore and at sea. The festival provides a dynamic stage for Cunard to articulate its culinary language, its emphasis on wellness, and its enduring commitment to hospitality excellence. By presenting curated tasting experiences, interactive demonstrations, and exclusive events across multiple venues, Cunard demonstrates how a premium cruise line can contribute to a city’s cultural calendar while reinforcing its own brand story and product ecosystem.
The festival’s leadership and Cunard’s executive team both see value in the partnership beyond promotional outcomes. They view it as a chance to connect with a diverse audience of food lovers, travelers, and industry professionals, to exchange ideas about sourcing, technique, and service, and to inspire the next generation of hospitality leaders. The collaboration underscores the potential for cross-pollination between culinary festivals and luxury cruise brands, illustrating how travel experiences, culinary artistry, and hospitality culture can co-create memorable moments that resonate with guests long after the final tasting event.
In this broader context, the Queen Elizabeth’s Miami debut and the festival’s programming together signal a moment of renewal and momentum for Cunard. The partnership highlights the enduring appeal of Cunard’s heritage while spotlighting its ongoing commitment to innovation, wellness, and exceptional dining. As the Miami season unfolds and as Queen Elizabeth sails its Caribbean itineraries, Cunard invites guests to explore a world where refined taste, thoughtful service, and immersive travel converge—an invitation that SOBEWFF helps to amplify and celebrate at every turn.
The Scene in Miami: A Culinary Playground for Travel and Taste
For Miami, SOBEWFF represents more than a single weekend of events; it is a catalyst that reinforces the city’s status as a premier culinary destination and a hub for international travel experiences. The festival’s presence complements the city’s vibrant food scene, inviting visitors to engage with a vast array of chefs, producers, and stylistic perspectives. The convergence of festival programming with Cunard’s Miami homeporting signals a future in which seafood markets, tropical flavors, and refined European dining converge with the maritime luxury of a long-trusted brand. This synergy enriches the visitor experience by offering a multi-layered narrative: a taste of the Caribbean, a glimpse into Queen Elizabeth’s onboard dining philosophy, and a robust exploration of wellness-forward food concepts all in one, highly curated destination.
Cunard’s engagement with SOBEWFF also serves to cultivate lasting relationships with travel advisors, industry professionals, and enthusiasts who seek sophisticated, destination-driven experiences. By inviting guests to explore the Queen Elizabeth’s itineraries and to sample Cunard’s culinary offerings in a festival setting, the brand helps create aspirational travel planning opportunities that translate into longer-term interest and loyalty. The festival’s energy, combined with Cunard’s rigorous commitment to hospitality excellence, fosters an environment where guests can imagine themselves stepping into the Cunard experience—whether aboard Queen Elizabeth in the Caribbean or ashore in an iconic festival setting that celebrates the art of taste and travel.
The collaboration highlights an overarching narrative about modern luxury travel: guests desire curated, meaningful experiences that connect food, culture, wellness, and exploration. Cunard’s SOBEWFF involvement embodies this philosophy, presenting an integrated approach to travel that honors heritage while embracing contemporary wellness and sustainability trends. As Queen Elizabeth sails toward its Caribbean season, Cunard’s presence at SOBEWFF reinforces the idea that luxury travel is best experienced when it interweaves exceptional cuisine, refined service, wellness-forward choices, and immersive cultural engagement.
Conclusion
Cunard’s platinum sponsorship at SOBEWFF 2025 marks a landmark collaboration that blends four centuries of maritime hospitality with a modern, wellness-informed culinary culture. Queen Elizabeth’s Miami debut and Caribbean itineraries are poised to bring Cunard’s renowned dining, service, and guest-centered experiences to a broader audience, showcasing how luxury cruise travel can live at the intersection of taste, wellness, and exploration. The festival’s dynamic dining showcases, star-powered brunch, and expansive program provide the perfect backdrop for Cunard to illuminate its culinary storytelling and its commitment to wellness, sustainability, and exceptional guest experiences. Together, SOBEWFF and Cunard craft a compelling vision of contemporary luxury travel—one that invites guests to savor extraordinary flavors, engage deeply with hospitality expertise, and embark on journeys that celebrate culture, cuisine, and the sea.