The article discusses Apple’s growth in the enterprise market since Steve Jobs’ comment on the company’s focus being on consumers, not businesses. The author notes that Apple has made significant strides in the past decade, with partnerships with large companies such as Capital One and British Airways. The article highlights the challenges faced by Apple in providing enterprise-level support, but also notes that the company has been working to address these issues.
Some key points from the article include:
- Apple’s partnership with IBM to provide enterprise-level AppleCare support
- The company’s efforts to work directly with large customers to provide customized solutions
- A 2016 survey by Jamf finding a strong preference for iPhones among IT professionals, with 79% preferring iPhones over other mobile devices
- Apple’s growth in the enterprise market, with companies such as Capital One and British Airways adopting its products
The article suggests that Apple has made significant progress in gaining acceptance in the enterprise market, despite initial skepticism about its ability to support business customers. The author notes that the company’s partnerships and efforts to address enterprise-level support have helped it establish a strong presence in this space.
Overall, the article presents a positive view of Apple’s growth in the enterprise market, highlighting the company’s efforts to adapt to the needs of businesses and provide customized solutions for its products.
Some possible questions or discussion points related to the article include:
- What specific challenges has Apple faced in providing enterprise-level support, and how has it addressed these issues?
- How have partnerships between Apple and large companies contributed to its growth in the enterprise market?
- What impact has the shift towards cloud computing and BYOD (bring your own device) policies had on Apple’s growth in the enterprise?
- How does Apple’s focus on consumer products affect its ability to support business customers, and what efforts is it making to adapt to these needs?