Saudi Arabia marks seven years since lifting the ban on women driving with a landmark move from Uber to introduce a feature called Women Drivers. The service will pair female riders exclusively with women drivers, a rollout set to begin in the coming weeks as part of a broader push toward gender inclusivity and economic empowerment. The initiative aligns with the country’s Vision 2030 goals, particularly those aimed at increasing female participation in the workforce and expanding mobility options for women across the Kingdom. The move represents a strategic commitment by Uber to adapt its platform to local social and economic realities while reinforcing its role as a facilitator of inclusive growth in Saudi Arabia’s rapidly evolving ride-hailing landscape.
Overview and Significance of the Women Drivers Initiative in Saudi Arabia
The launch of Women Drivers arrives at a moment when Saudi Arabia is actively reshaping its social and economic fabric, building on a seven-year milestone since women were officially permitted to drive. This initiative is more than a convenience feature; it is a deliberate policy lever designed to enhance women’s freedom of movement, reduce travel barriers, and amplify access to economic opportunities. By providing a safe, gender-aligned transportation option, Uber seeks to address concerns around safety, privacy, and comfort that have historically affected women’s mobility choices. The plan is to expand the set of mobility options available to women, giving them a greater sense of control over their daily routines—from commuting to school runs, social activities, and professional commitments.
From a macro perspective, the Women Drivers feature signals a broader trend toward inclusive mobility that integrates cultural considerations with cutting-edge technology. This alignment supports Vision 2030’s emphasis on a diversified economy and a modern workforce in which women are active participants across sectors. The initiative is designed not only to facilitate travel but to catalyze a more vibrant economic ecosystem where women drivers can access earning opportunities through the Uber platform. In this sense, the program serves a dual purpose: it widens the pool of safe commute options for female riders and strengthens the economic agency of women who seek flexible, reliable income streams. The expected ripple effects extend beyond individual riders and drivers to families and communities, reinforcing a social contract where mobility, safety, and economic independence are interconnected pillars of progress.
A critical dimension of the initiative is its focus on trust and reliability. Uber’s decision to model the service after UberX while maintaining standard pricing demonstrates a commitment to a seamless user experience without compromising affordability. The Women Drivers option will appear as a clearly labeled choice within the app, enabling riders to opt for a female-only pairing at the moment of booking. By embedding this option directly in the app, Uber ensures that the feature is accessible to a broad user base while minimizing friction in the booking process. The rollout plan—implemented in the coming weeks—reflects a phased approach to adoption, allowing the company to monitor user feedback, refine operational protocols, and scale the service in alignment with demand patterns across major urban centers and emerging markets within the Kingdom.
Another strategic facet of the initiative is its potential to contribute to workforce diversification efforts. By enabling women to drive for Uber and earn income through the platform, the program fosters financial literacy, entrepreneurship, and professional development. This aligns with a broader social objective of building a workforce that reflects the country’s evolving demographics and aspirations. In practical terms, the Women Drivers feature lowers some of the perceived barriers to entry for women who are considering driving as a viable source of income. It also reinforces the safety and comfort expectations of female riders, which can improve user retention and satisfaction for both riders and drivers within the ecosystem. Taken together, these elements position the Women Drivers feature as a meaningful addition to Saudi Arabia’s mobility landscape and a notable example of how international tech platforms can tailor their services to local culture and policy objectives.
A progressive perspective on mobility is central to the initiative’s framing. Senior leadership from Uber emphasizes that the move is part of a broader commitment to inclusive mobility, where technology-enabled solutions are deployed to create community benefits and economic empowerment. This sentiment is echoed in the company’s public communications and internal strategic discussions, underscoring a belief that the future of mobility must be electric, shared, and autonomous, yet fundamentally inclusive. When leaders describe mobility as a platform for empowerment, they point to tangible outcomes—more choice for women, increased participation in the formal economy, and a sense of community among ride-hailing participants. In this context, the Women Drivers feature is presented not as an isolated product update but as a strategic contribution to Saudi Arabia’s long-term social and economic transformation.
How the Feature Works: Matching, Pricing, and Rider Experience
The Women Drivers feature is designed to be intuitive for riders while maintaining operational simplicity for drivers and the platform. Functionally, it mirrors the familiar UberX experience in most respects, ensuring that the core mechanics of ride-hailing—booking, route planning, real-time tracking, and in-app payment—remain consistent with what riders already know. The defining difference lies in the safety and comfort layer added by the exclusive matching requirement. When a rider selects the Women Drivers option, the system filters available drivers to those who identify as female, thereby guaranteeing that the rider is connected only with female drivers. This matching logic is intended to create a sense of security, reduce perceptual barriers, and tailor the ride experience to riders who prefer or require this specific pairing.
Pricing remains aligned with existing UberX rates, ensuring parity and predictability for riders who opt for female-only rides. The decision to maintain standard pricing reinforces the message that safety and comfort can be achieved without adding financial burdens on riders, making the service accessible to a wide audience. The pricing strategy also supports long-term adoption by encouraging frequent use without concerns about unexpected premium charges associated with specialty offerings. In addition to on-demand rides, the Women Drivers feature will extend its utility through Uber Reserve, enabling riders to plan ahead by scheduling a trip with a female driver up to 30 minutes in advance. This foresight capability is particularly valuable for users who require certainty around timing—such as those balancing work shifts, school activities, or appointments that demand reliable travel windows. The ability to reserve in advance complements the instant-booking option, expanding the platform’s flexibility and strengthening rider trust.
From a user experience perspective, the feature is positioned as a straightforward toggle within the mobile app, ensuring that riders can switch to female-only rides with minimal friction. The design aims to be inclusive, with clear labeling and easy access to the option during the booking flow. The emphasis on a seamless experience underscores Uber’s intent to integrate the feature into daily travel routines rather than create a niche product with limited relevance. As riders become more familiar with the option, expectations around service quality, driver professionalism, and ride reliability are likely to solidify, potentially increasing satisfaction and willingness to rely on the platform for routine transportation needs.
Safety and community considerations are woven into the feature’s rollout. While the current description focuses on the matching and scheduling elements, the broader Uber safety framework—incident reporting, in-app support, and driver verification processes—remains integral to the experience for both riders and drivers. The company’s approach to safety, privacy, and user education plays a critical role in building confidence around the new option, especially in a market where cultural norms shape transportation choices. The feature’s rollout also signals Uber’s attention to regional expectations, aiming to strike a balance between user comfort and platform-wide efficiency. By leaving pricing unchanged and introducing a driver-gender filter, the initiative creates a predictable environment for users who require or prefer female-only rides while maintaining operational simplicity.
In practice, the Women Drivers feature contributes to a more predictable travel ecosystem, enabling riders to anticipate the composition of their ride partners. For riders who may be planning daily commutes or coordinating family transportation, the option adds a level of control over the travel experience. Driver participation in the program is a crucial element, and Uber’s broader strategy to attract and retain women drivers is tied to this initiative. To sustain engagement, the company is expected to continue investing in driver support, including safety training, policy clarity, and opportunities for driver earnings growth through the platform. The emphasis on community and empowerment resonates with both riders and drivers who view Uber as a vehicle for broader social impact beyond simple point-to-point transport. This strategic alignment with community values strengthens the perceived value of the feature and supports long-term adoption across diverse demographic groups.
Leadership Perspective and Vision Alignment
The rollout of the Women Drivers feature is accompanied by statements from Uber’s leadership that frame the initiative within a broader mission for inclusive mobility. Youssef Abouseif, the General Manager of Uber Saudi Arabia, characterized the product as a significant step in empowering women and supporting their mobility and economic independence. He articulated a belief that such initiatives are central to the ambitions of Vision 2030, where increasing female participation in the workforce is a high-priority objective. The leadership message emphasizes that the new feature is not merely a transportation option but a catalyst for social and economic transformation within Saudi Arabia. By highlighting the link to Vision 2030, the company reinforces its alignment with national development goals and positions itself as a partner in the country’s evolving socio-economic landscape.
Abouseif’s remarks underscore a forward-looking view of mobility as a holistic concept that encompasses more than vehicle access. He framed the Women Drivers product as part of a continuum of empowerment, where increased choice leads to greater opportunities and stronger communities. The quote reflects a belief in the role of technology-enabled platforms to unlock potential for women, enabling a more equitable distribution of labor participation and entrepreneurship. In describing the initiative as pivotal to Saudi Vision 2030, Abouseif signals confidence that the program can scale and contribute to meaningful, lasting change in women’s economic roles and everyday mobility.
The leadership narrative also touches on broader themes within the ride-hailing sector, including the ongoing evolution toward electric, shared, and autonomous mobility. While recognizing the importance of these trends, Uber frames inclusivity as a foundational principle that must accompany technological advancement. The idea is that a future of mobility will be characterized by shared resources and intelligent systems, but without neglecting the social dimensions—particularly gender equity and safe access to transportation. The endorsement of such a philosophy by Uber’s leadership adds credibility to the Women Drivers feature, positioning it as a strategic component of a more inclusive mobility ecosystem rather than a standalone product.
In the Saudi context, leadership emphasis on inclusivity is complemented by commitments to local insights and community engagement. The initiative is presented as a collaborative effort that goes beyond the transactional nature of ride-hailing to cultivate a sense of belonging and mutual support among women across the Kingdom. This framing resonates with broader societal goals of improving access to education, healthcare, and employment by removing barriers associated with transportation. It also acknowledges the cultural sensitivities and privacy considerations that influence how women navigate public space and mobility. In short, the leadership perspective communicates a deliberate, values-driven approach to growth that integrates business objectives with social impact, reinforcing Uber’s image as a responsible corporate citizen in Saudi Arabia.
Alnahda Partnership: Advancing Economic Empowerment and Mobility
A central pillar of the Women Drivers initiative is its collaboration with Alnahda Society, a prominent Saudi non-profit organization dedicated to empowering women economically and socially. Established in 1962, Alnahda has a long track record of advocacy and capacity-building programs designed to advance Saudi women’s participation in the workforce. The partnership with Alnahda builds upon a shared mission: to equip women with the tools, knowledge, and opportunities necessary to pursue financial independence and greater mobility. By linking the Women Drivers feature to existing programs that focus on mobility and financial literacy, Uber and Alnahda are creating a synergistic ecosystem that reinforces the practical pathway from training to earnings through the Uber platform.
Alnahda’s involvement brings a depth of experience in program design and community outreach, enabling targeted interventions that align with cultural norms while promoting economic agency. The collaboration is expected to support a range of initiatives, from mobility training sessions to financial literacy workshops, all aimed at empowering women to maximize their earnings potential within the Uber ecosystem. These programs are designed to address key barriers to participation, such as limited access to driving licenses, navigation skills, and understanding how to leverage ride-hailing platforms for income generation. By combining technology, education, and social support, the partnership seeks to create durable improvements in women’s economic trajectories.
A notable component of Alnahda’s engagement is the Masaruky initiative, which has historically helped thousands of Saudi women learn to drive and obtain licenses as part of their workforce entry. By building on the Masaruky framework, Uber and Alnahda are expanding opportunities for women to join the ride-hailing economy and to pursue professional development through driving as a viable career path. The Masaruky legacy demonstrates a proven track record of impact, providing a foundation for current and future efforts that seek to scale up women’s participation in transportation jobs. The collaboration signals a sustained commitment to capacity-building and practical outcomes, rather than a one-off promotional campaign.
Beyond licensing and driving skills, the partnership emphasizes ongoing support structures that can sustain long-term earnings for women. The collaboration is designed to offer women access to income generation through Uber while also fostering community networks that can offer mentorship, knowledge sharing, and mutual aid. This holistic approach aligns with Alnahda’s broader objectives and reinforces the social value of the Women Drivers feature as part of a comprehensive empowerment strategy. The collaboration is anticipated to yield measurable benefits in women’s financial stability, confidence in professional mobility, and participation in the labor market, while contributing to a more inclusive transportation system across the Kingdom.
In parallel with the Alnahda collaboration, Uber will host its first GigSister event in Saudi Arabia. This event is envisioned as a dedicated community space where female drivers can connect, share experiences, and support one another. It represents a broader global initiative to strengthen bonds among gig workers by fostering peer networks, sharing best practices, and creating opportunities for collective advancement. The GigSister gathering is positioned as a catalyst for community-building within the driver ecosystem, enabling women to learn from peers, exchange advice, and celebrate successes. The event is also expected to address practical topics such as safety, navigation, customer service, and earnings optimization, providing a forum for ongoing professional development.
The suite of initiatives surrounding the Women Drivers feature—Alnahda partnership, Masaruky, and GigSister—reflects a deliberate strategy to embed social impact within the commercial platform. Uber’s approach is to integrate mobility with education, empowerment, and community support, reinforcing the idea that transportation can be a vehicle for broader social change. This framework aligns with a history of Saudi market-specific programs designed to enhance women’s access to safe, reliable transportation and to enable them to participate more fully in economic life. By combining corporate technology with local expertise and civil society collaboration, the program seeks to maximize positive outcomes for women across the Kingdom while advancing Uber’s mission of delivering accessible, trustworthy mobility.
To triangulate the impact, Uber points to a lineage of Saudi-focused initiatives, including the Wusool program, which has delivered substantial subsidized rides to women commuting to work. The Wusool initiative is a benchmark for how ride-hailing can directly support women’s employment by reducing commute costs and improving reliability. The Women Drivers feature sits within this broader portfolio, reinforcing a multi-pronged approach to mobility that pairs service enhancements with targeted support programs. The synergy among these efforts highlights how transportation platforms can play a central role in advancing gender equality and economic empowerment in the context of Saudi Arabia’s evolving society.
Community Programs, Events, and Broader Impact
Beyond the direct ride-hailing experience, Uber is pursuing broader community-building initiatives designed to sustain momentum and expand access to safe transportation for women. The Women Riders Preference feature—a separate capability that allows women drivers to opt to accept rides only from female riders—reflects a mindset of mutual safety and comfort, complementing the new Women Drivers option by reinforcing rider-driver matching preferences across scenarios. These complementary features collectively contribute to a more reliable and inclusive ride-hailing ecosystem where women feel valued as both riders and drivers.
The company’s approach to community engagement also includes events, mentorship opportunities, and ongoing education designed to reinforce drivers’ capacity to succeed in the marketplace. The GigSister event in Saudi Arabia is a flagship example, offering a physical space for female drivers to build networks, exchange knowledge, and receive peer support. In parallel, ongoing partnerships with Alnahda and the Masaruky program provide structured pathways for women to acquire driving skills, licenses, and financial literacy. The interplay of these activities creates a comprehensive support environment that extends beyond the ride itself, addressing the socio-economic determinants that influence women’s participation in the labor market.
From a safety and trust perspective, these programs reinforce the credibility of Uber’s operations in Saudi Arabia. The combination of exclusive female-driver matching, targeted community events, and partnerships with established women’s advocacy groups contributes to a perception of responsible corporate conduct and a genuine commitment to community welfare. Riders and drivers can perceive the platform as a partner in personal development and economic advancement, rather than solely as a commercial intermediary. This perception can translate into higher engagement, improved retention, and a broader base of loyal participants who view Uber as a catalyst for personal and collective progress.
The broader impact on women’s mobility in the Kingdom is multifaceted. On one hand, there is potential for increased confidence in public transportation and ride-hailing solutions, which can reduce travel-related stress and time burdens. On the other hand, the initiative signals a normalization of women’s participation in paid driving opportunities, reinforcing the social message that women can and do contribute meaningfully to the labor economy. The ripple effects may include enhanced community networks, uplifted status of female drivers, and a more robust ecosystem in which women can pursue professional aspirations with greater assurance. Taken together, these outcomes contribute to the long-term objective of creating a more inclusive and dynamic mobility landscape that honors local values while embracing global best practices.
From the perspective of social impact, Uber’s strategy emphasizes not only immediate ride-hailing benefits but also longer-term empowerment. The company frames its investments as part of a broader commitment to women’s success—economically, socially, and professionally. This aligns with public policy trends that seek to create a more diverse and resilient economy by enabling women to participate fully in economic life. The result is a holistic approach to transportation that integrates service design, community partnerships, and capacity-building programs to support sustainable outcomes. The emphasis on ongoing collaboration with local nonprofits, education-focused initiatives, and community networks reinforces the sense that Uber’s Women Drivers program is a long-term investment in the social foundation of mobility.
The Broader Mobility Landscape and Future Vision
Uber’s Women Drivers feature sits within a broader trajectory of mobility transformation in Saudi Arabia and around the world. The company’s leadership has asserted that the future of mobility includes electric, shared, and autonomous dimensions, but that progress must be inclusive and accessible to all segments of society. This framing positions the Women Drivers initiative not as a temporary experiment but as a strategic contribution to an evolving mobility ecosystem that prioritizes safety, reliability, and social impact. The emphasis on inclusivity complements technological advances, ensuring that innovations in vehicle electrification, route optimization, and autonomous driving do not come at the expense of equitable access or human-centered service.
From a policy and regulatory standpoint, the initiative signals Uber’s ongoing alignment with national development goals and regulatory expectations. The emphasis on safety, privacy, and respectful service aligns with Saudi Arabia’s broader regulatory framework for ride-hailing, licensing, and consumer protection. While the program operates within a dynamic market with evolving rules, the Women Drivers feature demonstrates how global platforms can calibrate their services to meet local standards and cultural norms. The approach of combining a safe rider experience with targeted empowerment initiatives is likely to be viewed as a constructive model by policymakers and social organizations seeking to expand mobility access for women.
The economic implications of the program extend beyond immediate driver earnings. By enabling more women to participate in the gig economy, the initiative contributes to a diversified income landscape, reduces gender-based economic disparities, and expands consumer markets for ride-hailing services. The opportunity to earn income through Uber, coupled with access to financial literacy resources and mentoring networks, can foster a culture of entrepreneurial activity and financial resilience among women in Saudi Arabia. The program’s potential to influence household income dynamics and community-level economic development underscores its strategic value as a component of broader social and economic reform.
While the Women Drivers feature is designed with immediate applicability in mind, it is also a forward-looking investment in data-driven learning and iterative improvement. Uber can collect insights on rider and driver behavior, safety outcomes, and engagement levels to refine the product and expand its scope where appropriate. The learnings generated in Saudi Arabia may translate into scalable best practices for other markets with similar demographics and cultural considerations, helping to shape the next generation of inclusive mobility products globally. This potential for cross-market transfer underscores the strategic significance of the Saudi rollout, not merely as a localized initiative but as a case study in aligning technology-enabled mobility with social empowerment in a complex, fast-changing world.
In sum, the Women Drivers feature embodies a multi-layered approach to mobility that integrates product design, leadership vision, community partnerships, and strategic social impact. It demonstrates how a global platform can adapt its services to local cultural contexts while pursuing ambitious economic outcomes for women. The initiative’s emphasis on safety, accessibility, and empowerment reflects a broader trend in which ride-hailing platforms are being reimagined as engines of social progress as well as convenient transport solutions. As Saudi Arabia continues to implement Vision 2030 and evolve its social norms, the Women Drivers feature stands as a tangible expression of how technology, policy, and community collaboration can converge to create more inclusive, resilient, and prosperous mobility ecosystems.
Safety, Inclusion, and Compliance in a Transforming Market
The rollout of Women Drivers is accompanied by ongoing attention to safety, inclusivity, and regulatory compliance within a rapidly changing Saudi market. Ensuring rider and driver safety remains a foundational priority, with the feature integrated into Uber’s broader safety framework that includes identity verification, ride tracking, in-app support, and clear reporting channels. The exclusive female-driver matching adds an additional layer of comfort for riders who prioritize gender-aligned transportation, while maintaining transparent processes for all participants. In doing so, Uber seeks to navigate cultural sensitivities and privacy considerations, delivering a service that respects local norms while promoting modern mobility norms.
Inclusion is not limited to gender parity alone; it encompasses accessibility for riders with diverse needs, support for families, and a reliable transportation option for essential daily activities. The Women Drivers initiative complements other inclusion-based programs that aim to broaden access to transportation and reduce the opportunity gap for women in the workforce. By coordinating with Alnahda, Masaruky, and other community-based initiatives, Uber is building an ecosystem of support that extends beyond the vehicle, incorporating education, financial empowerment, and social networks into the mobility experience. This holistic approach is designed to reduce friction for women who are seeking to participate more fully in the economy, particularly those who face barriers related to travel safety, affordability, and time constraints.
From a compliance perspective, the initiative demonstrates a careful balance between innovation and regulatory expectations. The Kingdom’s governance environment for ride-hailing is dynamic, with regulations evolving to address safety standards, driver credentials, and data privacy. Uber’s approach—embedding the feature within a familiar, standardized booking flow while offering clear options for gender-based matching—helps ensure a high level of transparency and user trust. Ongoing collaboration with local authorities, partner organizations, and community advocates will be essential to maintaining smooth operations as the program scales. This collaborative stance is likely to contribute to more predictable regulatory outcomes and further alignment with national development goals.
The media and public discourse surrounding the initiative emphasize its potential to reshape perceptions of women’s mobility and entrepreneurship. Critics may raise questions about safety, gender dynamics, or market sustainability, yet the framework of partnerships and community engagement aims to address concerns through concrete outcomes, such as increased earnings for women, enhanced safety, and improved mobility autonomy. The case of the Women Drivers feature thus serves as a focal point for broader conversations about how technology platforms can operate responsibly in socially and culturally complex environments, delivering benefits to users while honoring local values and norms.
The Road Ahead: Measurement, Scale, and Long-Term Impact
Looking forward, the Women Drivers feature is positioned as a long-term initiative rather than a one-time launch. The success of this program will hinge on measurable outcomes, including uptake rates among female riders, the proportion of female drivers on the platform who participate, and the persistence of engagement across urban and rural contexts. Key performance indicators may include ride utilization by women, average trip times, customer satisfaction scores, and driver earnings growth attributable to participation in the Women Drivers option and related programs. The integration of Uber Reserve adds another layer of measurement, enabling the analysis of planning behavior and on-time performance for female-driven trips. This data-driven approach will facilitate ongoing refinement of the feature, alignment with policy objectives, and optimization of resource allocation to maximize impact.
The scale of impact will be influenced by ongoing community partnerships and education initiatives. Sustained collaboration with Alnahda, the Masaruky program, and ongoing GigSister events will be critical to maintaining momentum, expanding reach, and deepening the social benefits associated with the initiative. As more women become familiar with driving as a viable career path, and as financial literacy programs strengthen, the ecosystem around Women Drivers is likely to become more robust, with greater participation from both riders and drivers. The potential for long-term cultural shift—where women increasingly view transportation and driving as accessible and reasonable professional choices—will be a telling indicator of success.
From a market perspective, the initiative contributes to a more competitive, diverse ride-hailing environment. It creates differentiated value propositions for riders who prioritize safety and gender-aligned service, potentially driving loyalty and retention. For drivers, the program can translate into higher engagement, improved earnings, and a sense of empowerment through professional opportunity. The overall effect on demand patterns, travel behavior, and urban mobility efficiency will be an important area of study as the initiative matures. The Saudi context, with its unique social and economic dynamics, offers a compelling case study for how technology-enabled mobility can be harnessed to advance gender equity and economic participation while delivering tangible benefits to riders and drivers alike.
As the initiative unfolds, Uber will continue refining the product based on user feedback, safety data, and the evolving regulatory environment. The company’s ongoing commitment to local insight and community-driven development is expected to shape future iterations of the feature, including potential enhancements in driver training, rider education, and expanded forms of inclusive mobility. The ultimate aim is to build an enduring, scalable model that other markets can learn from, demonstrating how global platforms can responsibly adapt to local cultures and contribute to meaningful social outcomes. In this sense, the Women Drivers feature is not only about a specific service offering; it is a signal of a broader corporate strategy that views mobility as a lever for empowerment, opportunity, and social progress in Saudi Arabia and beyond.
Conclusion
In summary, Uber’s Women Drivers initiative in Saudi Arabia represents a carefully calibrated effort to align technology-driven mobility with the Kingdom’s social and economic transformation goals. By enabling female riders to connect exclusively with women drivers, maintaining standard pricing, and offering advance booking through Uber Reserve, the program delivers a practical, privacy-conscious option that supports safety, convenience, and empowerment. The partnership with Alnahda and the Masaruky framework, along with the introduction of community-building events like GigSister, illustrates a holistic strategy that extends beyond transportation to education, financial literacy, and sustained professional development for women. The leadership’s emphasis on Vision 2030 underscores the broader significance of the initiative as a catalyst for economic inclusion and workforce diversification.
As Saudi Arabia continues to pursue a modern, inclusive economy, the Women Doctors Women Drivers initiative—and the broader ecosystem of programs it accompanies—presents a compelling template for how ride-hailing platforms can drive social impact while delivering value to riders and drivers alike. The ongoing focus on safety, inclusion, and local collaboration signals a robust commitment to responsible growth and community empowerment. With continued investment in partnerships, education, and community networks, Uber’s approach to women’s mobility in Saudi Arabia stands to create lasting benefits that extend far beyond the ride itself, shaping attitudes, opportunities, and livelihoods for women across the Kingdom.